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Marketing Your Work
Selling art on the internet is becoming a much more prevalent feature of the art business. Online galleries can carry huge selections, both in number of pieces and type. A local gallery has no way of carrying such selection. Building a web site, marketing it and subscribing to online established galleries
is a must unless you are an established artist with a large clientele.. There are several online galleries who will give you space for a few pictures for nothing and many who charge a low monthly fee. Look around for those providing the services you need.
ArtId.com maintains an EBay store where you can list and display your art for sale.
Do not leave local galleries out of the picture. Although a gallery's commission can normally be 50% of the sale price, the advantage of local galleries is the ability to acquire a local clientele that will hopefully come back for more.
Interior designers can be a great source. Many of them are always looking for new art and if they like what they see, they will always keep you in mind for future projects.
If you work in oils or watercolors, it is always a good idea to display the original art along with well made giclee reproductions. If your oil on canvas goes for $10,000 and a giclee on canvas for $1,500, you may be able to make a sale to someone who loves the art but
cannot possibly afford the price.
It is up to you to create your market.
Do not leave any source untapped. If you have a good agent, periodically adjust strategies as well as gauge progress. If you are a talented and skilled artist, creating the art is the easiest part. Marketing your work is the essential factor in whether or
not you will be a successful artist. Many talented artists do not know how to sell or do not want to make the effort. There are mediocre ones who are extremely successful because they are masters at attracting buyers, and make sure their work is seen by as
many as possible.
Next: Finishing Touches
Other Articles of Interest
What is Digital Art?
Digital Art: The Quest for Presence
Basic Design Principles
Marketing Your Work
Finishing Touches
Certificates of Authenticity
Increase your Sales with Gift Certificates
Watercolor Painting Techniques
Drawing Caricatures
Choosing Art for your Home
Tattoos - Are They for You?
Choosing Colors for Web or Print Display
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