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Basic Design Principles
Some people seem to have been born knowing creative design principles. Others, maybe you included, have to struggle to develop even the tiniest artistic skills they do have. One thing is for certain, you can learn the skills of an artist. And you can discover the creative
design ideas that other artists use for inspiration, even if you were not born with a single tendency in that direction.
There are several basic principles of design to be considered when you begin to learn the creative design process. These principles provide a basis on which to place your design elements as they begin to interact with one another in your creative thinking and in
the finished artwork. Each element influences the others in an endless interplay of thought and action as you begin to put your idea on paper, canvas,, or computer. Your challenge is to harmonize all these principles in your artwork as you would if you were
creating a musical composition. The harmony will result in a work that is uniquely yours - You are putting your comprehension of basic laws of aesthetics into practice - you are not copying anything.
The creative design principles are...
Balance
Rhythm
Dominance
Unity
Balance is the arrangement of various design elements, on any given piece of artwork so that there is an equal distribution of visual weight to the whole piece. Art that lacks balance can leave the viewer uneasy, almost as if there is something wrong with the
piece (this van be done deliberately to create certain effects.).
Rhythm concerns repeating elements or patterns that you use for emphasis or to arouse emotions in the viewer. Variations of patterns provide freshness, the element of surprise, which is always present in an image you enjoy viewing again
and again. How many times do you look at your favorite pictures in a museum? Repetition and variation of element provide unity and at the same time bring awareness of differences, much like a finely woven tweed.
Dominance in modern terms can be expressed as focus. Where do you want your viewers to look? What is the most important thought or feeling that stirred you to create that piece? What, above all else, do you want viewers to remember? One must stand out, be more
obvious or the viewer will not be touched by or remember anything. Once you have decided on a "Focus" you may add minor points of interest as long as they lead the eye toward and emphasize your main point.
Unity is the final aspect in design, which gives a feeling that all the elements belong together. Unifying a piece can involve using various elements, including matching colors, shapes, textures, groupings, weights, typographies, or sizes. Unity, in your art, provides the
overall feeling that brings your piece together, and gives it wholeness as well as variety.
No matter where your creativity takes you, if you will try to incorporate balance, rhythm, dominance, and unity into
your artwork, you will be building on the solid basics of creative design.
Next:
Marketing Your Work
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